United Supplies Group
Design. Together.
Opportunity
United Supplies Group, a subsidiary of the Hassan Abul Group, has long played a leading role in the Arabian Gulf’s construction industry, delivering pioneering projects across the region and beyond. In Kuwait, the company is recognised as a trusted partner known for quality and professionalism. Yet its reputation remained rooted in being seen primarily as a supplier and distributor. With ambitions to expand into new markets, particularly the UAE, United Supplies Group recognised the need to redefine its story and elevate its identity to reflect the scale of its expertise and the strength of its vision.
Solution
Building on a legacy that dates back to 1959, we set out to create a brand presence that balanced heritage with modernity. The objective was to retain the trust and credibility established over decades while introducing a more dynamic and premium positioning for the UAE market. The refreshed identity reflects United Supplies Group’s commitment to design excellence, innovation and the success of its partners in the architecture and design industries. The logo takes inspiration from material selection boards, with a system of geometric forms representing choice, quality and craftsmanship. Paired with a clean, minimal visual language, the brand ensures products and spaces remain the focal point while projecting clarity, confidence and distinction.
Result
The revitalised brand has provided United Supplies Group with the clarity and confidence to step into new markets while preserving the credibility of its legacy. The new identity has strengthened perceptions in Kuwait and created a strong platform for expansion into the UAE and wider GCC. With a sharper story, a premium visual language and a renewed sense of purpose, United Supplies Group is now better positioned to build partnerships, attract new opportunities and reinforce its role as a leader in the region’s architecture and design industries.
