MiSK Foundation
Driving Global Entrepreneurship
Opportunity
Vivatech, held annually in Paris, is Europe’s leading gateway for innovation, bringing together start-ups, industry leaders and investors from around the world. As a global stage for forward-thinking organisations, it is the ideal platform for showcasing the people, ideas and initiatives shaping the future. The MiSK Foundation’s ambition was to demonstrate its role in supporting entrepreneurs on local, regional and international levels, highlighting the breadth of its programmes and initiatives in a way that was interactive, engaging and memorable.
Solution
Ochre designed a pavilion experience that combined thought leadership with hands-on engagement. Alongside daily talks by industry experts, the stand featured a series of activations, including mentorship clinics and live polling stations, driving footfall well beyond expectations. To spotlight the Entrepreneurship World Cup, a flagship competition sponsored by MiSK, we created an immersive escape room-style challenge. Instead of physically moving through rooms, participants navigated a responsive digital environment, with interactive touchpoints, audiovisual feedback and progressive challenges. High scorers earned the chance to compete in the World Cup finals in Riyadh. To communicate the depth of MiSK’s research-driven approach, we distilled complex studies such as the Global Youth Index and Future of Work report into concise, accessible formats. Analogue scrolls and interactive tablet showcases allowed visitors to quickly understand how these insights inform the foundation’s initiatives.
Result
The pavilion attracted significant attention, with strong visitor participation in both the entrepreneurship challenges and the research showcases. The approach effectively demonstrated MiSK’s commitment to empowering young entrepreneurs and driving innovation, while presenting its programmes in a way that was both informative and inspiring. The escape room activation in particular became a major draw, creating memorable experiences that reinforced the foundation’s role as a catalyst for entrepreneurial success.
Turning complex programmes into interactive, memorable experiences
We transformed MiSK Foundation’s initiatives into engaging activations, from a digital escape room challenge to research showcases, creating a pavilion that informed, inspired and connected with entrepreneurs from around the world.
