EY Wavespace™
Unlocking Better Questions
Opportunity
EY Wavespace™ is part of a global network of growth and innovation centres designed to bring people together to ask better questions, explore ideas and create new solutions faster. These spaces combine physical, mental and digital environments to help teams think differently, break down challenges and co-create products and services. EY appointed Ochre to design and build its Dubai Wavespace™, a landmark collaboration and co-creation hub located in AREA 2071 within the iconic Emirates Towers. The ambition was to create a destination that embodied EY’s global expertise and values while offering clients a cutting-edge environment for innovation.
Solution
We began by imagining the Wavespace™ as EY’s “flagship store”, a place that could showcase the brand’s insights, network and leadership in a physical form. The space needed to be highly versatile to support a wide range of collaborative sessions while maintaining a coherent, premium feel. To achieve this, we avoided dated interpretations of innovation spaces, steering clear of clichés and temporary-looking design elements. Instead, we developed a contemporary, flexible environment that reflects EY’s trusted reputation, delivers practical functionality for workshops and immerses clients in an atmosphere of clarity, purpose and ambition.
Result
The EY Wavespace™ Dubai opened in November 2018, delivering a sleek, on-brand environment that reflects the ethos of one of the world’s most respected advisory firms. The space now serves as a hub for collaboration and innovation, enabling EY and its clients to explore ideas, tackle challenges and co-create solutions in a setting designed to inspire and perform at the highest level.
