Dubai Watch Week
United for a Moment in Time
Opportunity
Founded in 2015 by Ahmed Seddiqi & Sons, Dubai Watch Week is a biennial celebration of watchmaking, designed to educate, connect and inspire. It brings together enthusiasts, collectors and professionals to explore the craftsmanship, innovation and culture of horology. As the event evolved, the ambition was to strengthen its position as a key fixture in Dubai’s cultural calendar and extend its reach to new audiences. This meant creating an experience that not only showcased technical mastery but also made the industry feel more accessible, relatable and engaging for people beyond the established watchmaking community.
Solution
Ochre designed an event experience centred on storytelling and personal engagement. We invited renowned watchmakers, industry leaders and passionate collectors to share their journeys, challenges and triumphs, creating an atmosphere of intimacy and authenticity. These narratives were brought to life through interactive workshops and hands-on sessions, allowing visitors to experience the artistry of watchmaking first-hand. The aim was to humanise the industry, break down barriers for newcomers, and provide a rich, multi-layered programme that blended technical expertise with cultural and educational value.
Result
This human-centred approach significantly broadened Dubai Watch Week’s appeal. Attendance increased, with a marked rise in younger participants, and the event generated higher levels of social media engagement as attendees shared their experiences online. Positive feedback highlighted the value of personal connections with industry figures, while repeat visitor numbers confirmed its growing status as a must-attend event in the global watchmaking calendar. Dubai Watch Week has solidified its reputation not only as a pioneer in the Middle East but as an international platform for watchmaking culture, education and community.
Humanising the art of watchmaking
Through storytelling, personal engagement and hands-on experiences, we created an event that bridged the gap between technical mastery and human connection, making Dubai Watch Week more accessible and inspiring to a new generation of enthusiasts.
