District 2020
A Vision for the Future
Opportunity
The World Expo finally arrived in Dubai, bringing with it a site built with a vision for the future. Every element of its urban planning, architecture, infrastructure and transportation assets was designed not just for a six-month event but for long-term legacy. When Expo 2020 Dubai closed in March 2022, the site began its transformation into District 2020, a human-centric future city designed to foster smarter, more balanced living. By integrating cutting-edge technology and innovation-led infrastructure, District 2020 aimed to attract ambitious start-ups and global firms, creating what was described as an “Innovation Ecosystem”. To bring this future vision to life, it needed to be communicated clearly and compellingly to residents, visitors, investors and entrepreneurs alike.
Solution
Ochre worked closely with District 2020 to distil complex urban planning and transformation details into a tangible, engaging experience. We designed an interactive space on the ground floor of the Rove hotel, located at the heart of the Expo site, to showcase how the district would evolve from its World Expo roots. Using a mix of advanced digital tools and thoughtfully applied physical elements, we told the story of transformation in a way that was accessible, immersive and inspiring. The space allowed guests to see, hear and imagine how District 2020 would become a thriving hub for innovation and future living.
Result
Since opening, the space has attracted significant interest from visitors, entrepreneurs and potential partners. It has become a gateway for introducing the vision of District 2020, sparking curiosity and building connections with those looking to become part of its growing innovation ecosystem.
Turning future visions into tangible experiences.
We translated District 2020’s ambitious plans into an interactive, purpose-built space where residents, investors and innovators could explore what the future city would offer. By blending digital storytelling and physical design, we created a destination that inspires people to imagine their place in Dubai’s next great chapter.
