360 ONE
Performance Plus
Opportunity
IIFL Wealth had become one of India’s most respected names in wealth management. As the business entered a new phase of independence and evolution, it needed a brand that reflected its ambition. The legacy name no longer captured the clarity, energy or perspective of a firm poised to lead a new generation of wealth. The challenge was to retain the trust built over years while creating a fresh identity that appealed to ultra-high-net-worth clients, top-tier talent and global partners. This was more than a cosmetic change. It was a chance to redefine how the brand was seen and felt.
Solution
The new name, 360 ONE, captures the duality at the heart of the brand: an all-encompassing view of wealth, paired with a singular focus on every client. It expresses perspective and precision in equal measure. At the core of the brand lies the idea of Performance Plus: the belief that true performance means more than just numbers; it is about legacy, impact and what wealth makes possible. We brought this thinking to life across strategy, naming, verbal identity, design, motion and sonic branding, crafting a cohesive, premium brand world that is both expansive and deeply personal.
Result
360 ONE launched with clarity and confidence, marking a powerful transition from IIFL Wealth while preserving the credibility that made it trusted. The new brand has resonated strongly across audiences, helping to unify internal teams around a clear vision and positioning the business as a leader for the future of wealth in India and beyond. With a name and identity built to flex across digital, physical and environmental touchpoints, 360 ONE now stands out in a crowded market as a brand that embodies sophistication, forward thinking and the full potential of Performance Plus.
Redefining wealth for a new generation of clients
We crafted a brand that moved beyond traditional financial language, expressing ambition, clarity and purpose. The result was a distinct identity that resonated with ultra-high-net-worth clients, top talent and global partners alike.
Building a brand that goes beyond numbers
The new identity is rooted in the belief that true performance is about more than financial results. It is about legacy, impact and what wealth makes possible for generations to come.
